We are a group of outdoor loving, hard working women, committed to values and products in line with our vision for life. We welcome you to thrive outside. We offer fits for different body proportions, technical odor resistant fabrics to keep your clothes fresher for longer adventures, and we believe in sourcing responsibly and production in the U.S.A. From design to field testing in Alaska - our products are built for the outdoors, and wherever your daily or multi week adventure takes you. 
be free • be wild
Jennifer Loofbourrow  •  founder + owner, wearer of many hats

Jennifer Loofbourrow embarked on a multifaceted career in the apparel industry in 2007. She has held many varied positions including fabric sourcing at activewear giant lululemon athletica, Inc., owning a retail store business in a foreign country, and directing sales and business operations at women’s outerwear company, Skhoop. She was born in Ontario, Canada, in a small hard-working family that loves the outdoors and has a background in the apparel industry. She went on to move to Vancouver, and then lived in Ireland for five years. She eventually put down roots and calls Anchorage, Alaska home. She lives with her husband, two young children, and husky-retriever puppy Willow who all love the outdoors. Hiking, running, skiing, kayaking and camping are among their favorite activities.
Jennifer holds an undergraduate degree in chemistry with a minor in commerce from the University of British Columbia, has studied courses in textile processing, and is now a Master of Business Administration student at the University of Alaska. Jennifer is a self-motivated hard worker whose optimistic approach to problem solving has proved successful in achieving any goal that she sets out to accomplish.

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Deborah Johnston  •  workshop support/lead, organizer of many hats

Deborah is a full time college student with a true passion for the outdoors. She grew up 75 miles north of Anchorage, Alaska, and truly made the wilderness her backyard. Deborah was drawn to Alpine Fit as a way to combine her favorite hobbies with her work, and has proven to be an essential addition to the Alpine Fit team. At a lofty 5'11", matched with a highly athletic physique, she embodies Alpine Fit's founding principal: to design and create outdoor clothing with fits for different body proportions. 
Deborah is currently pursuing a bachelors degree at the University of Alaska Anchorage. On any given weekend, you can find her biking, skiing, or backpacking all across Alaska. Conquering beasts found among the mountain ranges she was raised in, her proudest accomplishments are the completion of Crow Pass and the Bomber Traverse. Her chocolate lab, Keira, accompanies her everywhere she goes and has earned her title as a "shop dog" at Alpine Fit's HQ.


Knik Glacier collection Icefield Fernfield Rockslide Cloudscape Amy Johnson Alpine Fit

Knik Glacier Collection

Cloudscape, Icefield, Fernfield and Rockslide

Print Artwork & Graphics


Amy Johnson, Artist/Designer



 -- More team member bios and info to come --