We are a group of outdoor loving, hard workers, committed to values and products in line with our vision for life. We welcome you to thrive outside. We offer fits for different body proportions, technical odor resistant fabrics to keep your clothes fresher for longer adventures, and we believe in sourcing responsibly and production in the U.S.A. From design to field testing in Alaska - our products are built for the outdoors, and wherever your daily or multi week adventure takes you.
We are proud to offer products that are certified Made in Alaska.
Jen has worked her way through various parts of the outdoor and apparel industries from materials developer at lululemon in Vancouver, to lingerie and swimwear retail store owner in Europe, to wholesale and operations manager at Skhoop in Anchorage, Alaska. Her experience in the backcountry of Canada and Alaska has given her an appreciation for good-fitting, highly technical apparel. She has now used this knowledge to develop fits for different body proportions based on more than the usual singular fit model, made with high quality anti-odor fabrics that work with you on your adventures for days on end. She is out there testing her products on the trails and hopes to see you out there!
We are anti-racism. We continue to learn and work towards a better future.