Awarded Manufacturer of the Year by the State of Alaska!


At Alpine Fit we love long adventures. We develop the fabrics we want with the properties you need for all day comfort and wear. We design versatile styles for 3-5 of your favorite activities in body shape fits for more size options. From design to field testing in Alaska, our products are built for the outdoors, and wherever your daily or multi-week adventure takes you. From hiking to biking, running, skiing and camping, we have essential gear for you to spend more time outside. 




Our Story

Jen Loofbourrow • Founder/Owner

From 2004-2009 I fell in love with expedition type trips kayaking the outer islands of Alaska's southeast coastline. I refined and honed my gear packing lists and found substitute products for what I really wanted and needed as my bare basics kit of outdoor apparel items for these adventures. Variable conditions, sun to rain, and freezing water temps to natural hot springs. 9 days to two weeks at a time, no opportunity for laundry.

Since then I have embarked on many extended travelling and backpacking trips, in addition to the activities I like to do every day in my normal life. I also had the good fortune to work in some great jobs that formed building blocks for what I would realize is my passion. Making outdoor gear basics for a multitude of long adventures and activities, with fabrics I believe in, made in our own facility in Anchorage Alaska. More than that, I know that every person, no matter the size has unique body characteristics and that the standard fit that most brands offer does not work for all. You know, the “oh that brand doesn’t fit me” or “I can only wear x, y , z brand of clothes” etc. We work tirelessly to design and refine products that are offered in twice the fit options, and therefore twice the number of size combinations for everyone to be able to find their perfect fit with our clothes.

Thanks and huge shout out to the crew members at Alpine Fit in these foundational years of starting up, growing, and surviving the pandemic. We have had a great small team of staff and interns, a great fabric mill, fiber supplier, customers, early adopters, family members, business and startup community members all sharing in the camaraderie. We could not do this without you!

Stay tuned as we develop our line! It all began with working with a fiber supplier and fabric mill to develop our silver fabric we call Sterling. It is the ultimate in outdoor year-round long trip adventuring fabric. It is quick drying, feels soft and supple on the skin (not sweaty plastic bag, not cold to the touch), it has silver IN the fibers of the yarn of the fabric, so it is permanently anti-microbial and therefore works to eliminate odors that we all have on our body when we start to sweat. Imagine, a quick dry top you can wear for a multi-day camping trip that continually works to combat your body odor? This is a fabric that I can wear as a sunshade top backpacking in the summer, to nordic skiing in 10F in the winter. It works for headbands it works for base layer bottoms. This is our flagship product line and fabric! We also work with Merino wool – which I love, of course! This is my winter every-day life layering fabric and I use it for working out too. Naturally odor resistant, and moisture transporting. It doesn’t dry as quickly as Sterling, but this fiber certainly has its benefits that make it so well loved!

The other concept from the start was to have more size options than typically found with other brands and the need to develop fit options for different body proportions. This project began with data research from all kinds of sources and studies, personal experience, interviews, conversations, and all types of information gathering. There is not just one “average” north American woman body shape (obviously!) a much better starting point to achieve a custom-like fit, is to address differences in body shapes that have more or less weight at the waist, at the hips, or at the bust. And so began our development of our Wild Iris Fit and Azalea Fit versions of our sizes! For men, a common problem from research is men who need a little more space around the waist, or men that want a narrower/tapered fit at the waist with enough length in the torso and arms for their height. This was the starting point that led the way to developing our Men’s Granite and Cinder fit size options.  

We do everything from design, to product development to cut and sew apparel manufacturing in our workshop and office space in Anchorage, Alaska. It is wild and fun, and a lot of hard work. Thanks for your continued support!

Made in Alaska • Twice the sizes for your perfect fit • Odor eliminating fabrics • Longer adventures


Jen has worked her way through various parts of the outdoor and apparel industries from materials developer at lululemon in Vancouver, to lingerie and swimwear retail store owner in Ireland, to wholesale and operations manager at Swedish women's brand Skhoop in Anchorage, Alaska. Her experience in the industry and the outdoors in the backcountry of Canada and Alaska has given her an appreciation for good-fitting technical apparel that is comfortable for all day wear. She draws together these passions in Alpine Fit to develop fits for different body proportions based on more than the usual singular fit model, made with special anti-odor fabrics that work with you on your adventures for days on end. She looks forward to seeing you out on the trails!
We respect people. We respect differences. We respect differences in opinion. We respect healthy conversation. We respect idea generation and finding solutions. We continue to learn and work towards creating a better future.